WhatsApp is the most used messaging application around the world, but despite its 1,500 million users it still does not generate economic benefits . Facebook, the company that owns WhatsApp, has a plan to reverse this situation: charging for the Business version of the app .
WhatsApp is available for all types of devices: mobile phones with Android and iOS systems, Macs, Windows PC and Windows Phone, but does not charge for the service. Users can send text, images and videos securely without paying a euro or see advertising on the platform.
WhatsApp could generate annual profits of up to 15,000 million dollars
To obtain an economic benefit from the application, the company is studying the possibility of charging for the courier service for companies. WhatsApp Chief Operating Officer Matt Idema explained it to the Wall Street Journal in the summer. Now that the company has already launched WhatsApp Business could put a payment barrier .
This version of WhatsApp offers companies the possibility of interacting with customers through a platform with additional services to those of the basic version. For example, WhatsApp Business allows the automatic answering of messages and the possibility of classifying them in several folders.
Facebook director Marck Zuckerberg explained a few months ago that they wanted to accelerate the monetization of their messaging applications . In Messenger, another application from the same company, have opted for another model: advertising on the home page and expect the app to be profitable before five years.
Other messaging applications that compete directly with WhatsApp such as WeChat and Line have a business model similar to Messenger. These apps generate money from games and ads that appear in the app. They also offer payment services and purchases in the network, of which a percentage remains.
Facebook bought WhatsApp for more than 20,000 million dollars
According to the calculations of experts, with the business model of WeChat and Line WhatsApp could generate profits of between 5 and 15 billion dollars per year , publishes The Street. Although they have not announced it officially, WhatsApp could also be taking steps towards this business model, since it is testing a payment service between users.
Facebook bought WhatsApp in 2014 for a total of almost 22,000 million dollars between money and shares. Since then it has only reported losses since the maintenance of the application exceeds by far the almost zero income.